Being a portrait photographer, I am terribly spoiled when it comes to backgrounds! Given how close you are to your subject and how little of it you photograph, you can use almost anything to shoot against. Fashion, especially on location and street fashion, is an entirely different story, however.
On a recent shoot in Vienna’s gorgeous Stadtpark I quickly realised that what I had planned was not gonna work. Karin, the model, was perfect, yet the images left much to be desired:

Moving around, we found this huge park bench – and behind it: an even bigger white wall!

Now I’m not saying find a clean, empty background and just shoot against it – after all, plain white is terribly boring! In fact, it doesn’t have to be clean or empty as this image by fashion blogger lionheaded and @anasbarros proves:
https://instagram.com/p/zwl9V0Kj0F/
What you want is a background with a clear visual structure, in relation to which you can place your subject.
Don’t just shoot against something pretty like an opulent fin de siècle promenade – the prettier the backgound, the less you will be able to focus on your subject (even if you add some random props you find on location 😉 )

I hope this helps all of you awesome people shoot even better images! 🙂
If you’re shy like me and are wondering how to find models and people to work with via Instagram: an article about just that is already in the making! Subscribe to the blog or my facebook page so you don’t miss it!
In the meantime: here’s some more images from the shoot..










From my Portfolio

Lisa
Dream.

Marlene / viennafashionwalk
Model: Marlene / Body and Soul

NELAVIE Musikvideo „Tick Tack“
Nachdem ich bereits ein Live Musikvideo für NELAVIE produziert habe, hat sie mich nun wieder angeheuert – diesmal für eine größere Produktion zu ihrem neuen Song „Tick Tack“. Kunde: NELAVIE Konzept: martin phox & NELAVIE Video Produktion: martin phox Plattform: YouTube, Facebook Jahr: 2019 NELAVIE „Tick Tack“ Musikvideo: Video Teaser für die Pre-Buzz Kampagne:

Nelavie Music Video
Music Video for Viennese singer-songwriter NELAVIE.