Kategorie: Blog
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Marketing Madness
There’s this classic definition of madness: doing the same thing over and over again, expecting different results; or doing different things, expecting the same result. In marketing it’s the other way round.
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(What) did 18th century philosopher Fichte know about JAMstack?
Nothing of course! But you already knew that, didn’t you? Fichte could’t possibly imagine a thing like JavaScript, or cloud-based content delivery networks, let alone something like a „headless CMS“ with a Github-hosted JS frontend that delivers static HTML websites faster than you can blink (literally) – aka the newest tech trend in web development…
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Get a dive on! Making VIVIN’s absurdist new music video „Chromatics“
„Das Absurde kann jeden beliebigen Menschen an jeder beliebigen Straßenecke anspringen.“ Albert Camus Kunde: Vivin Konzept: martin phox Video Produktion: martin phox Plattform: YouTube, Facebook, Instagram Jahr: 2019 Nicht nur an jeder Straßenecke lauert das Absurde, sondern in uns und in jeder unserer Handlungen. Denn schussendlich sind wir stets zu einem verturteilt – zum Scheitern.…
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Martin Phox @ TAKE Festival
After a rather long time working under the pressures of different agencies and even running one for just over two years, I was in a bit of a creative rut. Going full-time freelance was one of the things that changed things up for me. The other, was being invited to exhibit at the TAKE Festival…
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NELAVIE Music Video
Music is a marvellous thing. So seeing both this song and this video come together – through first live performances, sound production, mastering, filming and video pos-production – was a wonderful thing. Stressful at times, but wonderful. So go check out NELAVIE’s newest music video filmed by yours truly:
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Why live music videos are the purest expression of your emotions
I’ll openly admit it here and now: it’s fun to plan a video shoot minute by minute with shot lists and call sheets, and assistants buzzing around – and seeing it all come together. But it is nothing compared to recognising yourself and your intuitions in the semi-planned camera movements of a live music video.