martin phox

Kategorie: Blog

  • Marketing Madness

    There’s this classic definition of madness: doing the same thing over and over again, expecting different results; or doing different things, expecting the same result. In marketing it’s the other way round.

  • What came first – brand or community?

    Communities form by telling stories about themselves – and by doing so, moving from the realm of fiction to the realm of reality Brand first, community never – that’s the unfortunate answer for most brands

  • (What) did 18th century philosopher Fichte know about JAMstack?

    (What) did 18th century philosopher Fichte know about JAMstack?

    Nothing of course! But you already knew that, didn’t you? Fichte could’t possibly imagine a thing like JavaScript, or cloud-based content delivery networks, let alone something like a „headless CMS“ with a Github-hosted JS frontend that delivers static HTML websites faster than you can blink (literally) – aka the newest tech trend in web development…

  • WEBINAR: Social Strategy Canvas @ WU Executive Academy

    WEBINAR: Social Strategy Canvas @ WU Executive Academy

    Sa., 04.04., 14:30 Der Social Strategy Canvas ist ein Tool, um schnell, einfach und übersichtlich eine ganzheitliche Social Media Strategie zu erstellen. Webinar für Studierende der WU Executive Academy. Anmeldung: geschlossen

  • WEBINAR: Personal Branding @ WU Executive Academy

    WEBINAR: Personal Branding @ WU Executive Academy

    Sa., 04.04., 10:30 Einführungs-Webinar in die Strategien & Taktiken von Personal Branding auf Social Media für Studierende der WU Executive Academy. Anmedlung: geschlossen

  • Get a dive on! Making VIVIN’s absurdist new music video „Chromatics“

    Get a dive on! Making VIVIN’s absurdist new music video „Chromatics“

    „Das Absurde kann jeden beliebigen Menschen an jeder beliebigen Straßenecke anspringen.“ Albert Camus Kunde: Vivin Konzept: martin phox Video Produktion: martin phox Plattform: YouTube, Facebook, Instagram Jahr: 2019 Nicht nur an jeder Straßenecke lauert das Absurde, sondern in uns und in jeder unserer Handlungen. Denn schussendlich sind wir stets zu einem verturteilt – zum Scheitern.…

  • Martin Phox @ TAKE Festival

    Martin Phox @ TAKE Festival

    After a rather long time working under the pressures of different agencies and even running one for just over two years, I was in a bit of a creative rut. Going full-time freelance was one of the things that changed things up for me. The other, was being invited to exhibit at the TAKE Festival…

  • NELAVIE Music Video

    Music is a marvellous thing. So seeing both this song and this video come together – through first live performances, sound production, mastering, filming and video pos-production – was a wonderful thing. Stressful at times, but wonderful. So go check out NELAVIE’s newest music video filmed by yours truly:

  • Why live music videos are the purest expression of your emotions

    Why live music videos are the purest expression of your emotions

    I’ll openly admit it here and now: it’s fun to plan a video shoot minute by minute with shot lists and call sheets, and assistants buzzing around – and seeing it all come together. But it is nothing compared to recognising yourself and your intuitions in the semi-planned camera movements of a live music video.

  • Instagram Stories is not „storytelling“ [rant]

    Instagram Stories is not „storytelling“ [rant]

    STILL everyone keeps talking about storytelling without having a single clue about what constitutes a story. Especially now that everyone and their aunt is using „Instagram Stories“ they think they’re storytelling. If that’s you, let me tell you: You’re not! Instagram Stories is like playing with play-doh! Don’t get me wrong: I love Instagram Stories…