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Martin Phox @ TAKE Festival


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After a rather long time working under the pressures of different agencies and even running one for just over two years, I was in a bit of a creative rut. Going full-time freelance was one of the things that changed things up for me. The other, was being invited to exhibit at the TAKE Festival for Independent Fashion and Art by the wonderful artist and co-founder of slow-fashion label Natural Nuance Lisa Niedermayr.

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Blog, Fashion, Photojournalismus

Architectural Fashion at Vienna’s Donaucity


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I really like playing around with my camera. At a recent photoshoot with Assquakess-DJane Barbi I noticed the odd layering of buildings right next to us, and the way they all seemed to collapse towards the center, with the moon right in within a small triangle of sky. I asked Barbi to climb up a little platform so she would be right in the center of this crazyness. And because Barbi is actually a tiny bit shy sometimes, she just started dancing around, showing off some of her old ballet-moves. I’d say, the next image is my absolute favorite from that day.

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See, that’s the thing about playing around with your camera: it gives you a shot at serendipity! Seeing that image pop up on my screen made me decide on a new photo project: architecture + fashion + dancing + quirkiness (+pretend-fujifilm).

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Everyone, have a wonderful Sunday!!