Schlagwort: social media marketing
What came first – brand or community?
Communities form by telling stories about themselves – and by doing so, moving from the realm of fiction to the realm of reality Brand first, community never – that’s the unfortunate answer for most brands
WEBINAR: Social Strategy Canvas @ WU Executive Academy
Sa., 04.04., 14:30 Der Social Strategy Canvas ist ein Tool, um schnell, einfach und übersichtlich eine ganzheitliche Social Media Strategie zu erstellen. Webinar für Studierende der WU Executive Academy. Anmeldung: geschlossen
WEBINAR: Personal Branding @ WU Executive Academy
Sa., 04.04., 10:30 Einführungs-Webinar in die Strategien & Taktiken von Personal Branding auf Social Media für Studierende der WU Executive Academy. Anmedlung: geschlossen
Instagram Stories is not „storytelling“ [rant]
STILL everyone keeps talking about storytelling without having a single clue about what constitutes a story. Especially now that everyone and their aunt is using „Instagram Stories“ they think they’re storytelling. If that’s you, let me tell you: You’re not! Instagram Stories is like playing with play-doh! Don’t get me wrong: I love Instagram Stories…
Zombie-Pigs in Vienna
Vienna’s MA48, the municipal department of waste management, asked me to bring one of their print campaigns to the small screen: social media. So I gathered a gang of creative heroes and created a series of web shorts telling the secret story behind the print sujet: how a terrible date turned into an almost unstoppable…
A little Maybelline Christmas
We live in exciting times! Videography is taking over on Facebook and more and more creative forms of visual storytelling are popping up along the way.